Out of Office
New Air Club
Blockprint
Feedback
Doris Joyce Artists
Bivi
are.na
jakeeinsiedl@gmail.com
Out of Office
New Air Club
Blockprint
Feedback
Doris Joyce Artists
Bivi
are.na
jakeeinsiedl@gmail.com
A New York City based hospitality group, Out of Office takes a playful, nostalgic and slightly subversive approach to its promoter-founders’ new foray into the restaurant and bar space, designed to capture the company’s cultural fluency and competency in not only creating spaces, but filling them too.
Strategy | Branding | Art Direction | Website
Team: Jake Einsiedl
The first private aviation company exclusively for professional athletes, New Air Club offers a welcome detour from the classic aviation motifs of its competitors via an approach based in movement, luxury, ease, and a sensation that mirrors the freshness of fitted athlete pre-game tunnel shots.
Strategy | Naming | Branding | Art Direction | WebsiteTeam: Jake Einsiedl
A Venice Beach electronic music festival taking a new locals-first approach to community building, Blockprint celebrates its history and its current moment by bringing together the neighborhood’s roots in Dogtown skate culture with its contemporary focus in arts and wellness.
Strategy | Branding | Art DirectionTeam: Jake Einsiedl
A new house music series at the iconic Superior Ingredients venue in Brooklyn, Feedback is designed for mainstream-leaning Manhattenhites looking for an approachable entry point into a more music-focused nightlife event.
Strategy | Branding | Art Direction
Team: Jake Einsiedl
An artist management company for queer and underrepresented musicians, Doris Joyce Artists provides a timeless, human alternative to the tech-heavy branding that currently dominates the industry and captures the the personal, family-energy that founder Julia Fugazy brings to her management practice.
Strategy | Branding | Art Direction
Team: Jake Einsiedl
A grass-fed beef bar made in Austin, Texas, Bivi is designed for high-performance outdoors athletes seeking an alternative to the ultra-processed lab-bars flooding the market. Championing founder Ethan Whitfield’s status as a military veteran and ultra-athlete, the brand offers natural, rugged, farm-based ingredients in a contemporary high-peformance package.
Strategy | Branding | Art DirectionTeam: Jake Einsiedl